The availability of this plugin will open up exciting new future capabilities for our customers – under the hood, it enables Parse.ly’s rich data collection pipeline and content APIs.

WordPress VIP will roll out the platform capabilities of Parse.ly to all sites via this plugin over the course of August and September 2021. Parse.ly’s integration with WordPress VIP occurs via a lightweight platform plugin called wp-parsely, which will appear in your “Must-Use Plugins” list, alongside other core WordPress VIP functionality in your WordPress Admin (aka wp-admin) interface. If you’re a current WordPress VIP customer, nothing will change about how your site is hosted or operated. What this means for WordPress VIP customers As Hayley Nelson of Salesforce said recently: “Every marketer has become a content marketer.” To better understand the impact content is having on your business, you’ll need powerful content analytics – Parse.ly provides exactly that. Increasingly, content is driving growth for business.

In today’s digital world, over 80% of all interactions between you and your customers is through your content, and with Parse.ly, customers can see what content drives conversions, such as premium subscriptions, email newsletter sign-ups, lead capture, and e-commerce actions.

You can track your content by traffic sources, campaigns, authors, keywords/tags, and much more with a single click. Parse.ly goes beyond simple page view tracking: you can see which content draws the most new unique visitors, creates the highest time-on-page engagement, promotes off-site social sharing activity, and causes the reader to take action. Parse.ly’s easy-to-use dashboard allows anyone who creates digital content to immediately see which content is driving business results across all digital channels, both historically and also in real-time.

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